The Content Boost Advantage: A Note from Our Director

Carrie Majewski Director of Content Marketing

Did you know while 93 percent of B2B marketers leverage content marketing tactics—think blogs, social media, white papers, etc.—only 42 percent feel they are effective at content marketing? The numbers don’t fare better for B2C companies, with 90 percent using content marketing but only 34 percent feeling successful.

The statistics confirm one central sentiment: while an overwhelming number of companies understand they need content marketing vehicles, the majority are still in the dark as to how to derive the most value from their new spend.

Fortunately we can help! As a member of our Content Boost family, we will always offer you content marketing tips and present you with new opportunities to deepen your bench with our offerings. So today, I’d like to share best practices for getting the most out of your blogging platform. Because while our team can create SEO-driven, thought-provoking copy, the articles can’t work for you if you don’t have an optimized, functional blogging platform in place.

• Make Your Blog Findable: If you have compelling, insightful blogs but they are hidden on your website, will anyone even know they exist? Display your blog prominently and proudly on your homepage. For starters, make it a section header in your top navigation bar or a visual call out. Then create a quick links button that leads to your platform and place it on every subpage. At the end of the day, your blog needs to pass the two-second test; it needs to be found instantly without having to excessively scroll. Take a look at your favorite blogs—or the Content Boost blog—for inspiration.
• Embrace Authorship: It’s a lot easier to slap copy on your blog sans byline to avoid the bureaucracy and red tape that comes with approvals. But having an author on each entry is critically important. It’s the very essence of Google Author Rank. That’s because Google searches for authors it trusts and likes and once it finds them, it helps them get noticed (in the form of positive SEO rankings). Establish a list of authors for whom you want your Content Boost team to ghostwrite. Put our editors in touch with these individuals so they can get a feel for their voice, isms and tone. And then watch as Google starts to play nice with your blog.
• Keep it Pretty: The actual aesthetics of your platform matter. To begin, consider “read more” lines and tease out only the first paragraph of your blog; this will compel your readers to click on the title, a key step to driving click through ratings. Then, pay attention to things like syntax. For instance, are you using colors to break up text? Are you leveraging bold and italics to facilitate reader flow? If keeping it pretty seems tiresome, then let us help. By opting for an RSS feed delivery method, for example, we can handle the “pretty” stuff for you.

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