Subject:::Content Boost eNews – What’s the Secret to Content Marketing Success? Leave it to the Experts ContentBoost eNewsletter
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Unless you're trying to transform an old step ladder into a vintage bookshelf, it'd be best to keep a do it yourself approach at arm's length from your content creation strategy. In other words, the two terms DIY and content marketing shouldn't be used in conjunction.
If your website were a garden, how would it look? Would it be overflowing with lilies, lilacs, and irises? Or would it be bare? A garden without any flowers will have a tough time attracting passerby-and the same can be said about your website.
As a content marketer, all of your energy should be spent creating compelling and thought-provoking material when crafting articles online. Unfortunately, for the majority of marketers the hard part actually starts after content has already been posted. Many marketers struggle with questions about whether their content is effective, and whether it's helping fortify their brand image or just merely taking up space online.

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The dangers of branding inconsistency run deep and can apply to everything from how your food tastes to the tone of your social media posts to the verbiage of your marketing pieces. But your brand is your identity and each facet of your brand—the colors, the tone, the verbiage, the taste, the feel—has to be true to your company. So how can you ensure you always deliver a consistent experience?
Is your company blog a snoozefest? Are you boring readers to death with lame headlines, a lack of exciting visuals, and ideas or concepts that they've already read a dozen times before? I get it; making something like ROI and business analytics "sexy" isn't easy. But don't get discouraged, there's a little Jerry Seinfeld in all of us.
Coffee lovers around the world are certainly familiar with Maxwell House, and though it's not my personal favorite coffee—I'm looking at you, Peet's—I've certainly gotten through many-a morning sipping it. Though a household name, Maxwell House decided to cut its advertising budget to $7.8 million last year, a substantial decrease from the $38.4 million the Kraft Foods-owned company spent in 2010.


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